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Choosing the Best: Mailgun vs. LC Email

July 01, 20239 min read

Mailgun vs. LC Email: Who Beats Who?

Hey there, GHL users! If you're on the hunt for the perfect email service provider to level up your GHL experience, you've come to the right place.

In this blog, we'll dive deep into the comparison between two popular options: Mailgun and LC Email. We'll explore their features and weigh them against their pricing plans to help you decide.

Whether you're an agency owner or a marketer, choosing the right email solution can have a significant impact on your workflow and results.

8 Reasons

So, let's roll up our sleeves and find out which one—Mailgun or LC Email—is the ideal match for your GHL journey.

What Is Mailgun?

Mailgun is a widely recognized email software that offers powerful email delivery infrastructure and services.

It provides businesses and developers with an API to integrate with other tools and resources, enabling them to send, receive, and track emails seamlessly.

Why Is Mailgun Popular?

As an SMTP service, Mailgun has been a popular choice for agencies and businesses looking for reliable email delivery capabilities.

With Mailgun, users can leverage advanced features like email validation, tracking, analytics, and customizable email templates to enhance their email marketing campaigns.

It also offers a range of services, including transactional email sending, bulk email campaigns, and email automation, empowering users to optimize their email communications and achieve better engagement with their recipients.

What is LC Email?

LC Email or “Lead Connector Email” is a game-changing feature within GHL that acts as a fully integrated email service provider hosted directly within the CRM.

This means that GHL users no longer need to go through the hassle of signing up for external email service providers like Mailgun.

Why Did GHL Introduce LC Email?

The purpose behind developing this feature was to streamline the email management process for agencies.

Previously, agencies had to navigate the complexities of integrating with third-party providers like Mailgun, causing headaches and time-consuming configurations. LC Email was created to address these pain points and provide a hassle-free experience.

By integrating email functionality right out of the box, LC Email ensures that sending and receiving emails work seamlessly with excellent deliverability.

This approach aligns with users' expectations of a matured SaaS platform, making it much easier for new agencies to get up and running without the frustration of dealing with SMTP configurations.

Now that you know what is LC Email and how it’s different from Mailgun, let's compare its features and pricing with Mailgun pricing plan and features.

LC Email Vs. Mailgun: Features & Pricing

Mailgun Features

Mailgun, a popular third-party email service provider, offers a range of features to enhance your email delivery and marketing efforts. Let's explore some of its notable features:

Email Delivery Infrastructure

Mailgun provides a reliable and scalable email delivery infrastructure, ensuring that your emails reach the intended recipients' inboxes efficiently and effectively.

Transactional Email Sending

With Mailgun, you can send transactional emails, such as order confirmations, account notifications, and password resets, with ease. This feature is crucial for businesses that require immediate and personalized email communication.

Bulk Email Campaigns

Mailgun allows you to send bulk email campaigns to a large number of recipients simultaneously. You can segment your audience, personalize your messages, and track the performance of your campaigns to optimize engagement and conversions.

Email Analytics and Tracking

Mailgun provides comprehensive analytics and tracking capabilities, allowing you to monitor the success of your email campaigns. You can track email opens, clicks, bounces, and other important metrics to gain insights into your audience's behavior.

Email Validation

With Mailgun's email validation feature, you can ensure the accuracy and validity of your email addresses. This helps reduce bounce rates, improve deliverability, and maintain a clean and engaged subscriber list.

Developer-Friendly APIs

Mailgun provides robust APIs and developer tools, making it easy to integrate email functionality into your applications or systems. Developers can leverage Mailgun's APIs to build custom email solutions tailored to their specific needs.

Mailgun's feature set empowers businesses and agencies to manage their email communications effectively, ensuring reliable delivery, analytics-driven optimization, and personalized engagement.

With its diverse range of features, Mailgun remains a popular choice among users seeking a comprehensive email service provider.

Mailgun Pricing

Mailgun offers various pricing plans to accommodate the needs of different users.

Mailgun's pricing plan provides a pay-as-you-go pricing model, ideal for users with varying email sending volumes.

Its trial starts at $0 per month for 5000 emails, and the Foundation plan starts at $35 per month for 50,000 emails. Plus, they also have plans starting at $90 per month for 100,000 emails and bigger plans for large enterprises.

However, its overall cost comes out to be $0.8 to $1 per 1000 sent emails and $12 per 1000 email verifications.

It's important to note that Mailgun's pricing may vary depending on factors such as the number of email validations, dedicated IP addresses, and additional services requested.

So, it's advisable to visit the Mailgun website or contact their sales team directly for accurate and up-to-date pricing information.

LC Email Features

On top of what Mailgun offers, LC Email offers an array of benefits, including incredible deliverability, error monitoring, and better compliance—all while being more cost-effective compared to Mailgun and other email service providers in the market.

Let’s look at some of its most notable features: 

Custom Domain

Lead Connector Email service users get the option to use their own domain for email communication.

With the custom domain feature, GHL users can configure both the "from" and "reply to" addresses using their own domain. This allows them to have greater control over their email communication and present a more professional image to recipients.

By customizing these addresses, users can align their email communication with their brand or organization and make it more recognizable and trustworthy to recipients.

No DMARC Requirement

They have recently simplified the setup and configuration for users by removing the DMARC requirement for email authentication. This means LC Email users no longer need to worry about properly configuring and managing DMARC records for their email domains.

This streamlines the email management process and reduces the technical complexity associated with email authentication.

Protective Measures

With proper spam policies in place, LC Email has added protective measures to keep spam at bay.

For instance, if you're offering email management to clients and they want you to send them to thousands of new email addresses, the software just won't let you.

LC’s “Ramp” system will come into action and will only allow a certain number of emails initially. Then as you slowly warm up your profile, you’ll be allowed to send more.

Plus, if your bounce rate goes alarmingly high, the tool will automatically block you from sending more emails and instruct you to fix deliverability first.

Automatic Billing

Lead Connector Email not only allows users to offer email functionality as a service to their clients but also takes care of the billing process. Users can charge their clients for the email service, and Lead Connector Email handles the entire billing aspect.

This eliminates the need for users to manage billing logistics themselves, streamlining the process and saving them time and effort.

By entrusting the billing to Lead Connector Email, users can focus on providing top-notch email functionality while ensuring a seamless and hassle-free billing experience for their clients.


When it comes to pricing, LC Email offers competitive rates that provide cost savings for GHL users compared to major SMTP providers. Here's a breakdown of the pricing details:

  • LC Email Sending Cost

With LC Email, the cost for sending emails is $0.675 per 1000 emails across all plans. 

  • LC Email Verification Pricing

For every 1000 email verifications, the cost is $2.50 with LC Email.

Ramp-Up Model: LC Email follows a unique "Ramp-Up Model" for new sub-accounts (locations) on the system. Here's how it works:

  • For the first seven days, the email limit for each location is multiplied each day by the number of days the location has been with LC Email.

  • Starting from the eighth day, the email limit varies based on whether the location has a shared domain or a dedicated domain:

    • Locations with a shared domain have a limit set to 15,000 emails per day.

    • Locations with a dedicated domain enjoy a higher limit of 150,000 emails per day.

Moreover, LC Email provides options to extend the sending limit for sub-accounts, subject to certain considerations.

If you're using a shared domain, the maximum limit for sending ranges from 250 to 15,000 emails per day. Not too shabby, right?

But wait, it gets even better! If you've got a dedicated domain, you get a higher maximum limit.

We're talking about a range of 250 to a whopping 150,000 emails per day! Now that's some serious email power!

By offering flexible pricing and a ramp-up model for email limits, LC Email offers cost-effective solutions and caters to the specific needs of GHL users.

These pricing options, coupled with the convenience of a fully integrated email service provider, make LC Email an attractive choice for businesses and agencies using GHL.

Who Wins?

So, what's the better choice for GHL users?

Mailgun's robust infrastructure, deliverability features, and comprehensive analytics make it a preferred option for businesses seeking to leverage the power of email marketing effectively.

With Mailgun integrated into their workflows, users can benefit from its extensive feature set and enjoy the reliability and scalability it offers.

However, many Mailgun reviews highlight issues such as complex configuration, subpar customer support, and not-so-good email deliverability.

LC Email, on the other hand, is an excellent alternative to Mailgun.

A fully integrated email service within the GHL system is indeed a game-changer.

  • No additional integrations.

  • Excellent email deliverability.

  • Smooth and efficient email management.

  • A seamless user experience for GHL users.

Plus, the bounce rate alerts, in-built billing for clients, and flexible pricing plans make things even better.

So, without taking anything away from Mailgun, we must say: if you’re a GHL user, LC Email is definitely the better choice and the one we use with Dologale. The only CRM made and set up exclusively to work to better improve your Facebook Ads and Google ad campaigns. 

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